True or False: A concept presented by a dominant team member can win out over one that is technologically superior.

• A. False
• B. True
• C. Sometimes
• D. Not necessarily

Answer: (B)

In team decisions, social influence can override technical merit. A dominant team member can frame an idea with confidence, clarity, and a clear link to project goals, making others buy into it even if another option is technically superior. This happens through authority bias, persuasive communication, and the tendency to follow a strong leader or the most vocal person, especially under time pressure or ambiguity. Because of this dynamic, a concept from a dominant member can win out over better technology. Of course, a rigorous evaluation process and objective criteria can help ensure the best technical solution prevails, but the reality is that influence often sways decisions before the numbers do.